Greenbelt manages the conservation of over 21,500 acres throughout Essex County, Massachuetts. As a land trust, Greenbelt conserves farmland, wildlife habitat, and scenic landscapes, ensuring free access to nature for all — now and forever. Check out their new website at www.ecga.org.
Meeting goals and deadlines
The land trust came to Ecopixel with two ambitious goals: migrating their large website off the old website platform, and integrating with the organization's new CRM, Little Green Light. Ecopixel guided Greenbelt through this complex technical project and helped accomplish both of these goals, on time and on budget, within just 9 months.
A comprehensive solution
Ecopixel provides Greenbelt with a complete website service for land trusts, including:
- Custom nonprofit website design:
- User Experience (UX) wireframing and audience analysis focused on reorganizing the website to optimize fundraising and outreach
- Iterative, collaborative web design approach
- Custom software development to meet organizational goals
- Implementing the new website on the robust and flexible TYPO3 CMS platform
- Events registration that integrates with Little Green Light
- Built-in fundraising platform (see below)
- Map-driven database of conserved lands with ArcGIS integration
- Fully translated into Spanish using best-in-class Deepl AI translations
- Focus on ADA compliance by following WCAG 2.1 level AA, the international web accessibility standard
- Ongoing support and training of staff who edit the website content
- Full website administration and proactive website maintenance
Boosting fundraising
Greenbelt entrusted Ecopixel with the design of 9 different custom donation forms, from unrestricted donations and membership to targeted fundraising campaigns. Ecopixel’s built-in fundraising platform has numerous advantages, including:
- Mobile-friendly design: Donation forms adapt to fit all device sizes, from compact smartphones up to desktops. Big buttons help mobile device users pick amounts.
- Recurring and one-time gifts: Yearly, monthly, and one-time gifts are supported.
- Automation: With dynamic field mapping and conditional processing, Ecopixel’s built-in fundraising forms are highly reusable. No more creating and juggling dozens of forms to support various campaigns!
- Integrates with your CRM database: Ecopixel is the optimized web frontend for your backend. You can even change CRMs without needing to redo all your forms or your whole website! Ecopixel integrates with multiple popular CRM service providers.
- Matching gifts with Double the Donation: Full integration with 360MatchPro ensures the success of your matching gift program.
- Consistent branding and donor experience: Donors never leave your website. You’re in full control over the design of your landing pages, with automatic branding, colors, and fonts that match your whole website. With other platforms, donors are tossed onto a different domain with a different design, or forced to use embedded forms that don’t fit in with your website's design.
Ecopixel is here for your land trust
We’ve served land trusts since 2004. We understand your mission and we’ll work hard to ensure your website empowers your work. Contact us today to explore working together.